Naboomspruit
Waterberg Art understands that artists are living in a post-Covid era of lock-downs and the movement towards online exhibitions. The challenge for their arts and crafts community is how to bridge this gap, bring the community, art business and artists closer together and assist artists to thrive and know their art or craft are appreciated and available to people that want to enjoy it or buy it. Their marketing vision is to create display and exhibition spaces in the marketplace. They consider regional facilities that form a network inside and outside their provinces in the form of tourism/art shops that network with other regions. Through advertising and community searches they add old artists and new artists to their association and have quarterly workshops, together with a vibrant online discussions, online exhibitions and e-shop facilities to complement their tourism shop. Through community outreach they are influencing, training and drawing in community members through a many-levelled approach of participation. They have chosen leather, beadwork, and decorative baskets, as products. They are partnering with the Women of Destiny to access communities and assist with personal income generating projects based on Arts and Crafts.
Leonie Louw, Chairperson
072 193 5509
Vlakfontein Farm, Naboomspruit, 0560